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Salon stationary ideas for beauticians, hair dressers & more

Feb

12

This entry was posted in by Emma Smith.

Using business cards, leaflets and other advertising material to promote your salon

Choosing the right stationary for your hair or beauty salon is a really important decision. Whatever theme or look you choose will set clients expectations of what to expect. Here are some useful tips to help you decide what stationary you need for your salon business. Whether you have a shop or are mobile, there are some things to consider so that your first impressions give the right one.

Assortment Of Makeup Brushes

 

What type of salon are you?

Consider your target market. Is your brand luxury? What age group do you target? What price range? Are you going for a fresh look, a vintage theme, or a sumptuous, treat yourself image? Either way. this should set the scene for the experience your client can expect when they visit your salon, and equally, the kind of service you can produce if you work mobile.

There are lots of fantastic textures and appearances that can be produced by printers today to compliment what you offer in your salon.

 

Business cards & loyalty cards for your salon

Business cards are essential and the design you use should reflect what your business is about. Below we will go through some examples of some salon business cards we can create and where they can be used best.

 

Coloured core salon business cards

If your branding is all centred around a certain colour, these colour core cards can work well as business cards or even loyalty cards. With a huge selection of colours that can be the core of your card, you can choose a colour that matches your branding which in turn, reinforces that brand and helps people remember you.

Colour Core Business Cards

 

Rose gold metallic business cards

If you’re going for the luxury look, a stunning choice here would be rose gold metallic cards. The muted pink colour can reflect your information or your logos superbly. This incredible type of business card can help to give you a premium and luxury accent to your branding.

Rose Gold Business Cards

 

More metallic business cards

If rose gold doesn’t match your theme, then maybe some other metallic foil business cards will do. With us you can choose from an elegant silver, a glowing gold and a classy copper foil. Metallic business cards are great to give the impression of quality, so if you’re looking to impress, these will do the trick.  We often do a lot of metallic foil cards for makeup artists, hairdressers and beauty therapists.

Silver Foil Business Cards

 

Rustic kraft business cards

Kraft cards are made from recycled paper pulp. They have a delightful, organic feel. They work best with dark coloured print, preferably black. If your salon offers a natural, organic vibe, perhaps with aromatherapy and essential oils, you may find Kraft paper stationary compliments this beautifully.

Kraft Business Cards

 

Soft touch business cards

Soft touch velvet cards have a lovely texture and look very smart and professional. This effect can be put onto any colour design so if you’re dead set on your design but want to add a bit more class, these could be a good choice.

Soft Touch Business Cards

 

What information should I put on my salon business cards?

Now you’ve got some inspiration about business cards, there are some essentials you need to include. For starters your contact details, whichever ones you use regularly, should be on there clearly. You may choose to showcase your work with an image of a hairstyle or nail work that reflects what you do. You may even choose to put a picture of yourself on your card, so that your clients remember who you are when they rebook. (Examples of cards with hairstyles and personal photos on them here).

 

Space for your next booking?

Including a space on your business cards for appointments to be noted ensures your client has these details to hand, but also means your clients won’t get rid of your card. You could maybe incorporate this into your design.

 

Does your salon have a loyalty scheme?

If you run a loyalty scheme in your salon, it might be worth including space for this on your business card too. The loyalty scheme we’re thinking is where your client collects stamps on the card to collect and receive a free incentive. It may be worth considering folded business cards if much of the above would work for you, as you will need more space to include everything properly. For example you could have the front and back like a classic business card then the inside folds as space for appointments and stamps. It’s the ultimate salon business card idea we think.

 

What other advertising materials can I use to promote my salon?

So, although business cards are great for first and lasting impressions, were not done yet. There are plenty of other stationary ideas that are essential.

 

Salon treatment menus

We’re not trying to be obvious here, but a nice-looking treatment menu can be a deciding factor for people coming back. A nice design on thick paper stock gives a good impression of things to come. If you want to go that little bit further, you could even add a soft touch or matt laminate to your treatment menu to really show your clients you care about coming across premium. We can even put foil onto these too, so you could have matching business cards and treatment menus.

Beauty Treatment Menu

 

Posters

If you have your own salon, posters can be a cost-effective way of promoting current offers. You could even match it up with your treatment menu and place one in the window of your salon, so people can have a browse as they pass.

 

Roll up banners for salons

If you have spare space in your salon, a roll up banner offers a great mobile way of promoting your offers and services. You can also take this with you to shows or if you have stalls in shopping centres. If space is an issue, perhaps consider a countertop roll up banner. Taking up very little space, you can place these by tills or on tables.

 

Window and car graphics for salons

Many salon owners decide to promote their business on their car. Car graphics can be an effective way of advertising locally, as this will be your target market. Wherever you travel locally, you are advertising your services to whoever sees your car, cheaply and easily. Again, ensure your graphics reflect your image and give the right impression.

Your shop window is also a prime space where you can use window graphics to showcase imagery of work you can do, to tempt potential customers. You can also use this opportunity to promote offers and new services.

 

We're always here to help

At Aura print, we are experts at helping businesses small and large to achieve their advertising aims. We are always happy to discuss your advertising needs and print in house to suit your requirements personally and to your satisfaction.