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    Aura produced 2 x roller banners for me in 24hrs. Fantastic quality and a lower price than other companies offer. I Would not hesitate to recommend them or to use them again.

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    I ordered 2 banners from Aura Print for my dj business. One for on the front of my booth and the other for outdoor public events to put on railings etc. Their website allows you to enter custom sizes of the banner to suit your needs. My booth is 4ft wide so I entered 4ft by 1ft in the appropriate boxes and it gave me the size I wanted at a low price. They sent my banners out by next day delivery and they came super quick. The quality was exceptional and I will be ordering with them again infact i'm designing a new banner now! They also have a thick hem on the banners which is extremely important as they increase the strength of the banner and prolong the life of the banner when used outdoors.

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    I have used Aura Print for Posters and Banners over the last couple of years and have always had a first class service, quality product, fast delivery and very helpful staff. Highly Recommended.



Promoting Your Event Successfully - A Few Great Tips



This entry was posted in by Emma Smith.

Promoting Your event online and offline

Proper planning for promoting your event is crucial to its success. If people aren’t aware its happening, you can't possibly expect them to come. So, the question becomes how do you get the word out there? We'll go over some tips for both online and offline marketing that can help you reach your target audience and hopefully get maximum exposure.

Simply spending a lot of time and money promoting your event isn't enough, you really need to understand your audience, how they act both online and offline, and get to know best practices to what is going to entice them the best.

Using the techniques we discuss will help give you maximum return on your efforts and hopefully make your event a smashing success.

Event Planning


Timing is key, so give yourself plenty of it

It's obvious to think people need to know well in advance that your event is happening. That way, they are more likely to be able to come and plan their visit. What usually goes understated though is the time and effort that can go into organising and planning an event. Some events can take days and others months to organise.  Make sure you don't underestimate the time you need.

Time really is key, so try to give yourself and your potential attendees plenty of it.

Clocks & Time


Which marketing techniques to use?

Being creative when promoting your event can be a huge win. Some marketing techniques are cheap or even free. These can seem very attractive and indeed can be very useful. However, cheap or free isn’t always best. Investing money in the right places will be much more effective for you in the long run.


Promoting your event online


Promoting your event using social media

Using networks such as Linked In, Twitter and Facebook can be a great way to reach people. You can reach target audiences by forging relationships and joining relevant groups. Once you're connected, they can then see and share your event posts. Going further, you can promote your event via paid advertising.  You simply create your event, then pay to get it put in front of your target audience. On the free side, asking people to like and share your event is also a great way to spread the word. You could even consider running a competition for free tickets to the event too, asking people to like and share to be entered.

Social Media Icons


Promoting your event using blogging

Another useful online tool is blogging. By blogging about your event and sharing it with other bloggers in the relevant field, you get your event seen by the right people. Organically, using the right keywords in your blog is key for search engine optimisation (SEO), so remember to sprinkle in your event keyword around your blog such as "music festival" or "food festival". Alternatively, you may consider giving free tickets to influential bloggers in the field in exchange for them blogging about your event to their followers.

Blogging On Computer


Promoting your event via email campaigns

Providing a direct line to potential attendees, email marketing can be a great way to reach people who may be interested in your event. 91% of people open their emails every day. Collecting your contacts emails means you can let them know about your upcoming event. If you are expecting a large response to this method, event management platforms such as Eventbrite allow you to manage responses from a variety of sources.

Inbox On Computer


Promoting your event offline


Promoting your event using other events

Visiting other events with the intention of promoting yours can be a great way to spread the word. Regular groups local to your event that meet weekly for example, can be excellent to target the people you want to attend the event. Handing out leaflets at such meetings (with permission of course) will mean people remember the time and location. Attending trade shows is a great way to catch your target audiences interest.

Exhibition Floor


Promoting your event alongside local businesses

One aim should be to get local businesses to support and promote your event. Consider putting an advert in local shops. Utilising space in a prominent position, whether free or paid for, may be a wise investment. Banners can be a fantastic way to advertise an event and strategic planning of where to put this can make all the difference. The location in which the event is taking place is a common choice. For example, on the side of the building or railings of a busy street.

Local Market


Promoting your event with flyer drops and direct mailing

Using direct mail has the great appeal of being a physical form of marketing, many people still prefer this. Performance wise, flyer drops have a 3.4% response rate versus 0.12% for email marketing. Bright, vibrant colours and punchy artwork help your leaflets in becoming appealing and kept.

Letterbox With Mail


Lets wrap it up

Hopefully these tips will help you to create a successful promotional campaign for your event. We are always happy to help you design a great package of event promotional materials, from leaflets to banners to pop up stands. With experience in helping companies achieve their marketing goals through print, we're only a phone call away.


To take a look at some of the products we've talked about in this blog use the below buttons to browse.


Flyers Button



PVC Banners Button

PVC Banners


Pop Up Banners Button

Pop Up Banners